Channel is Somerset House’s new curated online space for art, ideas and the artistic process.
Somerset House played host to a sensational event by The Macallan, showcasing their exquisite ‘Colour Collection’ in collaboration with renowned graphic designer David Carson. This immersive experience captivated audiences, blending art, whisky, and luxury in the Embankment Galleries.
Event Highlights
Celebrating Colour and Age: The Macallan's ‘Colour Collection’ took centre stage, celebrating the rich hues and aged flavours of their whisky in a captivating exhibition curated by David Carson. Attendees were immersed in a sensory journey, exploring the intersection of artistry and craftsmanship.
Three Strands of Experience: The event programme comprised three distinct strands: the exhibition of David Carson's original artwork, exclusive tastings, and a VIP dinner. Attendees had the opportunity to indulge in each aspect, tailored to their ticket tier (bronze, silver, or gold).
Immersive Entrance: Guests were welcomed into the gallery through a minimalistic entrance, setting the stage for the immersive experience ahead. A written narrative on the wall enticed guests to delve into the global launch and art exhibition.
Engaging Experiences: From the mesmerising time tunnel, transitioning colours from yellow to dark red, to the video introduction showcasing Carson's collaboration with The Macallan, each element engaged the senses and enriched the visitor experience.
The Colour Collection Bar: At the heart of the exhibition lay the Colours Bar, offering a curated selection of Macallan's ‘Colour Collection’ whiskies. The Embankment Galleries alcoves provided intimate settings for guests to savour their drinks amidst elegant decor and curated coffee table books.
Results
Atmosphere: Embankment Galleries provided a stunning backdrop for the event, reinforcing Somerset House as a unique and versatile venue for cultural experiences in London.
Art Meets Whisky: Carson's Studio and the immersive gallery experience seamlessly blended art and whisky, creating a truly memorable event.
Sustainability Focus: The event showcased a considered use of materials, with a focus on sustainability and environmental responsibility.
Impeccable Service: From the delivery of the VIP dinner to the attentive staff and the professional expertise of our planning team and supplier partners, the event boasted exceptional service that matched the quality of The Macallan's products.
The Macallan Whisky for the ‘Colour Collection’ launch demonstrated the power of art, whisky, and luxury to create an unforgettable brand experience. With meticulous planning, impeccable execution, and a focus on immersive engagement, the event left a lasting impression, reinforcing Somerset House as the perfect venue for immersive brand experiences.
For more information on how you can host your next event at Somerset House, please contact us.
Client: Bompas & Parr Studio Ltd OBO The Macallan
Venue: Embankment Galleries, Somerset House
Event Production: Event Concept
Catering:
Guest Chef Sally Abé
Clement Worrall
Photography: Joe Almond